The Poison List (4/24/2012)

Sponsorship & Product Placement in Modern Pro Wrestling: A Timeline

by Bryan Hughes

1984: Capitalizing on its popularity, shortly after the Kaufman-Lawler feud, local business buys advertising time on Mid-South Wrestling, opts only to air 30-second spot of a racial epithet on a white background

1988: The debut of Danish construction worker tag team Lego & Duplo

1990: Vince McMahon is forced to ink deal with Procter & Gamble after several empty boxes of Tide detergent are clearly seen in scenes of the Buddy Rose Blowaway Diet ad

1992: Wrestlemani VIII, presented by Timex

1996: Terry Gordy, dressed as The Executioner, helps Mankind bury The Undertaker alive at In Your House, but not before adding a full back of Scotts Miracle Gro

1996: Paul Heyman begs and pleads with Ginsu to not pull their sponsorship for Barely Legal

2000: 1-800-COLLECT

2003: For a short period from July to September, A-Train is referred to as “Amtrak”

2006: Wrestling Society X adds Subway to list of sponsors to cover for unprofessional announce team visibly eating sandwiches during broadcast

2009: Members of the Raw roster are handed unmarked envelopes of cash for “accidentally” calling him “William Regal Cinemas”

ItsRainingMeng Streams

IRM Youtube:

IRM Twitter

IRM Facebook:

Bryan’s Twitter:

Fitz’s Twitter :

Will’s Twitter

Ben’s Twitter

Ben’s Youtube

Ben Facebook

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